By The Grape, Amsterdam

A new By the Grape wine bar opened in Amsterdam. It’s the third By the Grape wine shop in The Netherlands. By the Grape calls their shops “winery” instead of shop, because of the customer experience. Customers learn the stories about the wines and because of the installed 16 Modular, it is possible to taste 32 wines so you can try before you buy. By the Grape also organizes tastings and workshops. At other wine stores the core business is selling. By the Grape created a platform, a community, and sells because of that.

By The Grape has been crowned The Best Wine Shop of 2014 in The Netherlands.